ABOUT SEOUL GLOW LAB
Born from a passion for authentic K-beauty and a desire to make skincare simple, effective, and joyful.
Our Mission
At Seoul Glow Lab, we believe skincare should be a ritual of self-care, not a source of confusion. We bridge the gap between Seoul's innovative beauty culture and accessible, everyday routines.
Every product we curate is tested by our team of skincare specialists, ensuring you get only the most effective, skin-loving formulations from Korea's most trusted brands.
Every product we curate is tested by our team of skincare specialists, ensuring you get only the most effective, skin-loving formulations from Korea's most trusted brands.
What We Stand For
The principles that guide everything we do
Curate Excellence
We test every product we carry and work closely with Korean founders and manufacturers to ensure that every formula meets our standards for authenticity, quality, and performance.
Educate & Empower
More than skincare, we’re a space for discovery. Through workshops with indie Korean brands & guidance from our Glow Advisors, we help you understand the stories, science, and rituals behind every formula.
Build Community
More than a store, we’re a community. Each month, we host Korean brand workshops and collaborative events with local businesses that blend skincare, wellness, and shared connection.
The Heart Behind Seoul Glow Lab
Our founder’s journey didn’t start in Seoul, it started with real skin concerns, endless research, and a deep love for Korean skincare’s gentle, results-driven approach. Later trips to Korea deepened that passion, from meeting indie founders to testing formulas firsthand.
Back in San Diego, she saw how overwhelming K-beauty could feel: too many options, confusing routines, and ingredient lists that didn’t translate into everyday results. Yet beyond that, she noticed something missing—San Diego didn’t have a space where people could learn, play, and experience these formulas together.
Seoul Glow Lab was created to change that. Curating proven products, partnering with indie Korean brands & building a community-driven space where skincare education meets connection and self-discovery.
Back in San Diego, she saw how overwhelming K-beauty could feel: too many options, confusing routines, and ingredient lists that didn’t translate into everyday results. Yet beyond that, she noticed something missing—San Diego didn’t have a space where people could learn, play, and experience these formulas together.
Seoul Glow Lab was created to change that. Curating proven products, partnering with indie Korean brands & building a community-driven space where skincare education meets connection and self-discovery.
Visit Our Flagship Store
Experience Seoul Glow Lab in person at our flagship location in Kearny Mesa, San Diego. Get personalized skincare consultations and discover exclusive in-store collections.
- 4344 Convoy Street, Suite C-2, San Diego, 92111
- Open Tues-Sat 12pm-7pm & Sunday 12pm-5pm! Sign up for Updates