Cellulose Gum is a plant-derived polymer that gives water-based formulas their signature cushion and silky slip. In our patches and masks, it reinforces the structure so they hug skin comfortably and wear beautifully without sliding, while helping water stay put for a dewy, fresh finish. Ideal for all skin types—especially anyone who loves soothing, stay-in-place masks and sensorially smooth textures.
